The ARC of the Capital Area opened this Studio and Gallery for people in the autsim spectrum to create, show, and sell their works of art. The work is outstanding and powerful. We wanted a simple, warm, and creative look that brings a smile and represents the different mediums in which they work.
The name is really Off World Laboratories displays and this company blazed the trail for the technology which became flat panel displays before they became common. They were part of the Symatec Incubator in Austin, TX. It is a simple and powerful image that identifies with the name.
In Japan the camellia flower is called “Tsubaki” and symbolizes the divine. It is often used in religious and sacred ceremonies. It also represents the coming of spring. In Korea the camellias flowers are a symbol of faithfulness and longevity. I wanted to express that message for my daughter's character.
Understanding the technology that a company is working toward is a challenge. Neteffect had several regional designers design identity concepts to them and their ideas fell flat with the CEO. The marcom director was an old client and contacted me to take on the task. I was able to grasp the corporate mission and message enough to design a ligature using an "N" and "E" that stood apart from other competitive companies. It is always a thrill to satisfy any CEO, CFO, COO, VP of Sales, and MarCom Director.